Saratoga, Calif.-based BrightSign reports it is using digital players, kiosks and other interactive technology to showcase the high-technology cycling undergarments of sportswear manufacturer ODLO.
Customers can explore product features and options via a combination of audio-visual presentations, touch screen interactivity and barcode scan abilities in kiosks designed and implemented by AV integrator Imaculix. Kiosk hardware and visual design were provided by RUN.
ODLO sought to highlight the cycle gear and showcase the technology behind the new padding in the clothing. ODLO plans to roll out the kiosks in its retail stores beginning in March 2011 and expand the information to include its entire active wear clothing line. ODLO clothing is distributed in 20 countries.
The kiosk features barcode scanner interactivity, with specially-designed price tags affixed to every product to invite customers to scan the barcode to learn more about the piece of clothing. When scanned at a kiosk, the display shows the key facts and benefits of that particular item and invites customers to interact further by touching "hot spots" on the image, which then displays further information about each piece of technology and the features ODLO has built into it.
The kiosk includes a 23-inch touch display that allows customers to browse the entire line of cycling wear using filters based on gender and categories. In addition, a Padding Finder application walks users through a series of questions in order to recommend the best padding and products for the individual.
The kiosk display can be powered on and off via an RS232 connection; and also through a remote control operated by store managers. Power control is implemented through built-in BrightAuthor software, which ensures that the display is the only item turned on/off. Meanwhile, the BrightSign unit remains powered-up, allowing it to receive remote content updates and enabling support where necessary via BrightSign Networking.
The kiosk also features built-in shelves, allowing padding options to be showcased. The presentation supports 24 cycling underwear products; each with between five and nine hot spots of detailed information and all available in three languages: German, French and English.
BrightSign's display was shown at IBC 2010, an international convention held in Amsterdam for professionals in the entertainment and media content industries.
