NCR Corp. announced that Big Y Foods Inc. has completed its initial deployment of automated deli ordering kiosks powered by NCR's self-service technology. Now featured in 18 Big Y stores throughout New England, each Big Y deli kiosk uses the NCR Netkey deli-ordering application and several run on NCR EasyPoint Advantage kiosk hardware. All future Big Y stores will feature the combined NCR kiosk software and hardware solution.
To use the kiosks, Big Y customers simply swipe their Big Y Express Savings card. The touch screen enables shoppers to place and customize their meat or cheese order from the in-store deli. The NCR software determines the appropriate time for the customer to return to the deli counter to pick up their order, which is then printed at the bottom of the customer's receipt. An in-store announcement also alerts customers when their order is ready. Customers also can check the price of all in-store merchandise at the kiosks.
The NCR Netkey management software is the first to bring together in-store digital advertising and self-service kiosks under a single platform, NCR says, enabling retailers to leverage multimedia content across digital signs and kiosks. For example, retailers could opt to use digital advertising to promote their frequent shopper program and then make it easy for shoppers to enroll at self-service kiosks.
Springfield, Mass.-based Big Y is one of the largest independently owned supermarket chains in New England. It currently operates 56 stores throughout Connecticut and Massachusetts.
