Blockbuster taking potshots at redbox, Netflix

Blockbuster taking potshots at redbox, Netflix
July 22, 2010

According to the Wall Street Journal, Blockbuster Inc. is taking a snide tack in an ad campaign it's testing that touts the 28-day advantage it has over rivals Netflix Inc. and redbox for some new movie releases.

Blockbuster this week began airing the commercials in the Reno, Nev., and Charlotte, N.C., markets. The ads show people being told they'll have to wait 28 days to accomplish everyday tasks and uses the tagline, "You'd never wait that long, so why wait 28 days for new releases?"