Unica, a marketing software solution provider, has announced that Boots UK, a UK pharmacy-led health and beauty retailer, was selected as the winner of this year's Marketing Success Award (MSA) at its recently concluded Marketing Innovation Summit (MIS).
This year's MIS featured innovations and practices covering all aspects of marketing, from email and direct mail to social media and mobile marketing. The 2010 conference included dozens of customer cases, highlighted by the annual MSA presentations.
Boots UK has implemented a cross-channel marketing strategy that won over conference attendees — leading marketers from around the world. The Boots UK presentation emphasized how it optimized its customer contact strategy across a variety of marketing channels, including quarterly loyalty program statements and in-store kiosk marketing programs. Its contact strategy balances marketing goals, contact preferences, fatigue rules, and business constraints to determine the optimal contact strategy over time for each customer.
