LONDON- EZface, a provider in virtual makeover technology, introduced the EZface Virtual Hair Coloration in-store kiosk. The application is set to transform hair coloring product purchase habits by enabling consumers to color their hair with touchscreen technology.
The kiosk technology features a camera to analyze the consumer's skin tone, facial features and hair color, and then applies the new hair shade directly to the consumer's hair on their photo. The kiosks provide a personalized preview of the customer's new look.
The Virtual Hair Colorant kiosk follows on from the successful launch of the company's Virtual Make-Up Kiosk which accurately applies a wide range of cosmetic products including foundations, lipsticks, mascara, powders and eye-shadows to consumer photos.
EZface is an IBM business partner and both applications run on the IBM AnyPlace kiosk platform. The collaboration with IBM enables EZface to provide a one-stop-shop solution that includes Kiosk hardware, in-store installation and maintenance services.
