NCR Corp. has announced an enhanced self-service hotel check-in solution that the company says further improves the guest experience while giving hotel managers greater flexibility to quickly and easily customize content.
Designed to improve guest success rates, the new NCR hotel solution features user-friendly interface, fewer steps, faster processing time and enhanced on-screen error messaging to guide guests when checking themselves in, locating and modifying reservations, obtaining room keys and printing reservations or receipts.
A 2010 study from Cornell's Center for Hospitality Research points out that when self-service functions correctly, it improves hotels' guest satisfaction and financial results.
"While the hotel industry struggles with declining rates and occupancy, property managers must find new ways of driving revenue," said Theresa Heinz, NCR General Manager, Travel and Gaming.
NCR Hotel also gives control to property managers by allowing them to make changes to the user interface. By changing colors, graphics and text, hotels can extend their brand and customize the application to complement the look and feel of the property. The solution provides flexibility to modify the entire flow of the application based on current needs as well. For example, the kiosk administrator can 'turn off' the option to select room preferences based on current room availability.
A 2010 survey conducted by BuzzBack Market Research for NCR reveals that nearly 3 in 4 respondents would be more likely to choose a travel provider that offered them greater control over managing their entire travel experience through self-service, such as by facilitating searching for, securing, or making changes to flight, car rental and hotel reservations.
