Manhattan-based technology company QderoPateo has announced the launch of its Blu-Pons proximity marketing technology at national franchise hotel chain locations. The launch occurred in conjunction with Kommunity Kiosk, a leader in providing touchscreen directories and kiosks for the hotel industry.
QderoPateo partnered with Kommunity Kiosk to expand their location-based advertising efforts. The technology enables advertisers to reach consumers directly through their mobile devices. Through Blu-Pons, consumers receive coupons and discounts on their Bluetooth-enabled cell phone. Once a customer accepts the opt-in prompt, the discount is delivered directly to their mobile device and can be presented for redemption at the participating retailer.
"Having recently partnered with QderoPateo to integrate Blu-Pons within our Local Knowledge kiosk network, we are very impressed with the initial reaction of our hotels and their guests," said Scott Thornton of Kommunity Kiosk. "It allows us to deliver helpful content directly to guests while increasing the visibility of our systems in general, which is a win-win for the hotel, their guests and our sponsors."
"Working together with Kommunity Kiosk we can easily leverage the high foot traffic of these prime locations and convert them into a valuable sales event for the consumer and participating advertiser," said Bobby Rudder, senior director of sales at QderoPateo. "Relevance is at the heart of everything we do, and Blu-Pons enables us to bring focused messages directly to receptive consumers. Proximity marketing is an extremely underutilized tool that is quickly gaining increased acceptance by consumers and advertisers alike."
The technology is available at many Kommunity Kiosk hotel locations, including the Marriott, Doubletree and Crowne Plaza.
