Nanonation's exhibit, at booth #307, will highlight its long history of developing innovative and engaging enterprise applications for leading brands worldwide, according to a statement from the company. The anticipated launch of a new employee tablet application running on Apple's iPad will anchor Nanonation's showcase. The application will focus on maximizing a sales associate's selling capabilities by providing access to tools and information not readily accessible in most retail environments.
"Apple iPad's rich multi-touch user interface, large screen, WiFi and 3G connectivity, and attractive price point make it an ideal platform for a number of in-store and back-of-house applications designed to enhance, engage, and excite customers," said Brian Ardinger, chief marketing officer for Nanonation. "The iPad expands the application possibilities from what we've currently been developing for the iPhone and gives our clients more flexibility and options for creating innovative and intelligent ways to impact their business." Nanonation staff will also be giving live demonstrations of FrameWorks DS, the newest addition to its suite of digital signage solutions. FrameWorks DS retains many of the sophisticated capabilities of Nanonation's software intended for large, complex retail networks, but tunes the necessary features to small retail's needs and presents a simplified, highly-intuitive user experience.
"We've spent years providing digital signage solutions to large retail and hospitality clients," Ardinger said. "And FrameWorks DS addresses the demand we've steadily seen from small businesses who also want to use digital signage. It had to be simple and it had to be affordable, but it also had to have some powerful capabilities." Guided tours of several client deployments covering digital menu boards, gift card deployments and interactive kiosk environments will be conducted, including the award-finalist Greenopolis recycling kiosk which provides customers an easy way to recycle and earn reward points. In addition to Nanonation's exhibit showcase, Nanonation CEO Bradley Walker is scheduled to moderate a panel on Wednesday at 10:30 a.m., "Communicating with Your Customers Though Integrated Customer Facing Technologies." Panel participants for the session will include representatives from MGM Mirage and Greenopolis Tracking System. Ardinger will be presenting Thursday at 10:30 a.m. with the session "Unwrapping the Customer Experience: Using Experience Packaging To Engage & Impact." Each session will delve into specific industry case studies and insights gained from the past decade of work in the digital media marketplace.