MarketWatch.com reports that EntertainmentXpress has signed a deal with Pizza Hut franchisee Aurora Huts LLC of Mars, Penn., which operates 155 Pizza Hut locations, to deploy EntertainmentXpress kiosks. The agreement marks the first Pizza Hut franchisee contract with EntertainmentXpress, which provides a convenient way for consumers to buy or rent movies, games and other entertainment media through kiosks located in quick-serve food locations, grocery stores and other high-traffic, public venues.
"We are looking forward to partnering with EntertainmentXpress, bringing their unique DVD kiosk rental and entertainment platforms into our operations, further differentiating us from all of our competitors," said Aurora Hutts chief operating officer Mike Buss.
"A new trend and pattern of consumer behavior in targeted entertainment distribution is emerging as the population changes its media-buying behavior, allowing retailers such as Pizza Hut to provide real-estate for kiosk locations," said EntertainmentXpress CEO Garrett Cecchini.
