According to a post from First Showing, Fandango is rolling out its new Mobile Ticket program in Reading Cinemas in 8 cities. Moviegoers can buy their tickets using their mobile phones, then show the on-screen barcode to the ticket-taker for admittance — no printout required.
One of the coolest technology-related experiences I've ever had was checking in and boarding an American Airlines flight using nothing but a virtual version of my plane ticket displayed on my iPhone. Remarkably, the airport security even had a barcode scanner for the phone that they used. Not only is it extremely easy to pull up a ticket on the phone and manage (and you can't really lose a ticket like that), it's healthier for the environment since no one is wasting paper printing tickets (either at home or at the theater). I fully support this idea and I hope it's successful enough at the movie theaters it's currently implemented in to eventually expand nationwide.
