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| Coinstar's Gregg Kaplan presents ecoATM CEO Mark Bowles with a check for $10,000. |
Kaplan awarded a $10,000 prize to San Diego-based ecoATM, a kiosk solution that allows consumers to recycle used electronic devices, such as mobile phones, often trading them as part of a promotion from a participating retailer.
Kaplan spoke during his keynote about the fundamental principles of growing a successful kiosk network, such as creating a simple yet compelling concept, innovation, flexibility and a focus on ROI.
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| Using the ecoATM, consumers can trade in used mobile phones at participating retail locations. |
The speaker said Coinstar chose ecoATM as the winner because the solution embodies each of those characteristics:
The reason we love ecoATM is that it essentially hits on every measurement we're talking about.
Kaplan says more than $25 billion in used electronic devices sit idle each year. The ecoATM kiosk strives to reduce electronic waste, which Kaplan says supports the environmental efforts that are part of Coinstar's culture.
