Dynamic Card Solutions (DCS), a provider of instant card-issuance hardware and software, debuted its prototype instant-issuance kiosk system at last week's BAI Retail Delivery 
conference. DCS' Ron Zanotti demonstrated the solution, which he said capitalizes on the personalization trend in the card market and allows financial institutions to create a one-to-one marketing solution and enhance relationships with their customers.
To use the solution, users simply verify their identities by entering an account number and a secondary form of identification, such as an account PIN. They then are able to choose from a variety of gallery images, which DCS can customize to include photos of local scenes or sports teams, for instance. A user can also create a card featuring a personal photograph uploaded to her account on the FI's Web site.
Zanotti says DCS showcased the prototype at BAI as a way to gauge the industry's interest in such a solution. Based on interest expressed by attendees from banks and credit unions, Zanotti says the company likely will move forward with development of the kiosk, with a potential launch in the second or third quarter of 2010.
The "automated card machine," as DCS has coined it, was manufactured by KIOSK Information Systems, and its user interface was developed in-house by DCS.
