Real Digital Media (RDM), provider of the NEOCAST digital signage platform, has announced its CEO, Ken Goldberg, will lead a Tech Talk presentation at next month's KioskCom Self Service Expo and The Digital Signage Show in New York City.
According to a news release from RDM, The presentation, "Coexistence versus Convergence: Digital Signage, Interactive Applications and Their Future," will focus on the increasingly coexistent relationship between digital signage and kiosk technologies and the ways both solutions impact the consumer and employee experience. RDM says the session will cover:
- The fundamental differences between digital signage and interactive applications
- What each approach can learn from the other
- Where the boundaries for conversion are likely to be and why
- How these items impact decision-making and infrastructure
Goldberg's Tech Talk is scheduled to take place Tuesday, Nov. 10 at 10:30 a.m., says RDM.
In addition, Goldberg will chair a panel discussion, "The 5 W's of Advertising on a Venue's DOOH Network," Wednesday, Nov. 11 at 11:45. Also on the panel will be Rob Hoyt, retail concept manger for Seventh Generation, and Leslie Armour, president of the Youth Marketing Group for Tween Brands and The Tween Network. According to RDM, the panel will share insights on why advertisers participate in DOOH networks and why venues choose to launch them.
Lawrence Dvorchik, general manager of the KioskCom Self Service Expo and The Digital Signage Show, says Goldberg's participation will help educate and inform attendees before they take on technologically complex deployments:
Successful digital signage implementations require the collaboration of a number of disciplines. Understanding how these disciplines interact and overlap is the first step to developing a sound strategy to incorporate a digital signage network that aligns with the company's specific business objectives. Our hope is that our attendees gain valuable insights from these discussions that can help them make informed decisions and move forward with more successful deployments.
The KioskCom Self Service Expo and The Digital Signage Show are again co-located at New York's Jacob Javitz Convention Center and will take place Nov. 10-11.
