NCR Corp. has announced the release of the SelfServ Entertainment 2381, the company's first DVD-rental kiosk for outdoor deployment.
Alex Camara, vice president and general manager of NCR's entertainment solutions, says the rugged new kiosk model will allow the company to expand the deployment of its Blockbuster Express DVD-rental kiosks to different, more accessible locations:
Each day, consumers around the world conduct more than 60 million transactions on NCR devices, making us the global leader in self-service technology. We've used our knowledge of consumer self-service technology to make the SelfServ Entertainment 2381 the most secure and the highest capacity outdoor kiosk on the market. This new technology will enable us to work with even more partners as we roll out our Blockbuster Express-branded DVD-rental kiosks to new locations, including convenience stores and gas stations. Consumers will benefit from easier access to their favorite new releases and classic DVDs in accessible, 24-hour locations.
The kiosk features a 19-inch, sunlight-readable touchscreen display and an optional 26-inch LCD digital signage topper for inventory promotion or brand advertising. The company says all of the SelfServ Entertainment 2381 units are equipped with an ATM-grade, anti-skimming magnetic stripe card reader to help prevent fraud.
NCR has said it expects to invest as much as $60 million in its DVD-rental kiosk operations and to deploy more than 2,500 of the Blockbuster Express kiosks this year. The company recently has announced Blockbuster Express deployments with Publix and Big Y, both grocery chains in the northeast United States, as well as with Tedeschi Food Shops, a U.S. convenience-store chain.
