Konvergence and MuchMore Media, based in Italy, have launched an interactive touchscreen digital media network in more than 70 hotel lobbies across Northern Italy's Riviera Romagnola.
The units are a content-on-demand service that show tourist info to hotel guests, and in turn generate additional income for hotel owners.
Leaflet dispensers at hotels have traditionally offered guests information on local points of interest, attractions, brands, restaurants and retail businesses. Having recognized that digital media could enhance the traditional leaflet display model and make it easier for guests to find information of interest, MuchMore worked with Konvergence, a specialist in digital out-of-home solutions, to design an integrated leaflet and interactive digital signage unit that could offer current customers the opportunity to feature their businesses on the screens as part of a value-added marketing program.
Patrizia Cicognani, marketing and sales manager, Konvergence, said"
For as long as most of us can remember, when we visit a new destination the primary source for local information has always included a hotel's leaflet dispenser. Working with MuchMore, we looked at the model and recognized there were many ways to offer better user choice and operational and commercial benefits.
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| A Scala-driven kiosk, part of the hotel interactive touchscreen network. |
In order to deliver this solution, Konvergence worked with Scala to design the multilanguage, interactive graphic user interface, manage play-out schedules and the content assets (text, video files, RSS feeds and live Web-based content) and provide a mechanism for hoteliers to change or update promotional content or pricing.
Lorenzo Spadini, owner of the four-star Corallo Hotel in Riccione, Italy, said:
Our guests are savvy users of technology and want to be able to access the information they are interested in when they want it. This helps our business look better to our customers and, by virtue of the commercial opportunity, it will help us generate additional revenue.
In the future, the network may allow for hotel operators to extend information to other screens on site, including in-room televisions.
