Rixty, a provider of an alternative payments platform that lets users purchase entertainment with online credits, has announced a partnership with Offerpal Media to add its service to Coinstar Inc.'s coin-exchange kiosks.
According to a news release from Rixty, online gamers can use Coinstar kiosks to convert their cash to credits for use on social networks such as Facebook, MySpace and Bebo. As with many of Coinstar's prepaid-card offerings, the Rixty transactions will be fee-free.
Anu Shukla, founder and chief executive of Offerpal Media, says the service will allow online game developers access to potential users who lack traditional payment capabilities:
The addition of Rixty to the Offerpal monetization platform gives consumers more ways than ever before to get and use virtual currency, while also putting cash back into developers' pockets. This partnership provides a direct link between real money and virtual currency for the consumer, and it helps developers monetize a large audience base that might not have access to traditional payment methods, but (who) find it simple to use Rixty's prepaid payment system.
Offerpal Media offers its virtual currency-monetization platform through more than 1,200 online publishers.
