Self-service provider NCR Corp. has announced it will make ADFLOW Networks an authorized reseller for its SelfServ 60 customer-facing touchpoint kiosk. According to a news release from NCR, the deal will bring NCR's self-service solution together with ADFLOW's digital signage and software technology to create an interactive retail kiosk.
Steve Kartonchik, ADFLOW's executive vice president of sales and marketing, says the solution will enable retailers to better reach customers at the point-of-decision:
Capturing attention and engaging customers through interaction at the point-of-decision is critical in achieving true one-to-one marketing. NCR, which leads how the world connects, interacts and transacts with business, and ADFLOW Networks, with its innovative assisted-selling solutions, offer retailers a means to redefine the in-store customer shopping experience while increasing sales, boosting store productivity and enhancing operational efficiency. We are delighted to be working with NCR to deliver these exciting solutions to the marketplace.
NCR says the solution also will utilize ADFLOW's Retail Analytics reporting system, giving retailers valuable insight into customer buying behavior.
