According to reports from London's The Independent, Coinstar is testing its DVDXpress kiosk brand at 18 Tesco locations in the U.K. The paper says that if the trial is successful, Coinstar plans a national rollout.
A Coinstar spokesperson spoke to The Independent regarding the success of U.S. DVD-rental kiosks:
The main reason for the success of the kiosks is convenience. It fits in with the way people live, with limited time. You could pop out to buy groceries and decide to pick up a DVD, too. … People who use the kiosks tend to be casual viewers who don't want to be tied down to subscriptions or membership fees. They want to be able to do it on impulse with the minimum of fuss. The price is low because it's a kiosk and you haven't got the rent and staff costs of a store.
