The bCODE concept allows marketers to communicate with customers via their mobile phones by sending a unique encrypted code (or bCODE) via the normal short message service (SMS). This enables owners of standard handsets to access services that would usually require a Smart Card, RFID, or near-field communication device. The compact MediaPlane terminal, which incorporates the bCODE scanner, a printer and a touchscreen interface based around a 10.4-inch ZYPOS PCT sensor, is deployed either in-store or on-location. Customers who have received a bCOEDE on their phone can instantly access the service provided by placing the phone's display in front of the optical reader and making selections using the stylish touch-enabled display.
