In the wake of a distribution deal worth $460 million between Sony and redbox and its own losses in the second quarter, NCR Corp. has acknowledged it is in a race against the DVD-kiosk leader for market share.
According to an article in Home Media Magazine, NCR Corp. says it has rival distribution deals in the works, and in an earnings call last week, the company upped its projected DVD-kiosk installation numbers.
 | In a financial call July 23 with investors, John Bruno, EVP of industry solutions at NCR, said the company would have 2,500 Blockbuster Express DVD/Blu-ray Disc rental kiosks in operation by the end of the year — about 1,500 more than previously projected. It remains confident about rolling out 10,000 Blockbuster Express kiosks through 2010. |  |
Coinstar, parent company of undisputed market leader redbox, has said it will have 20,000 of its kiosks in place by the end of 2009. During the call, NCR's Bruno reiterated the company's pledge to compete with those numbers.
| We are going to move as fast as we can. This is a race around market share, it's a race to revenue and it's a race to margins. … From an addressable market perspective, the movie-rental market is an $8 billion industry in which kiosks currently account for 6 percent of that. That number is growing and we are well-positioned to capture a meaningful share. | |
NCR Corp. last week released its Q2 earnings report, which indicated a 16-percent revenue loss from Q2 2008 and a 91-percent net loss for the year.
