NEW YORK — Hercules Networks, a technology firm that produces Automated Charging Machines, or ACMs, has been selected by AT&T to provide ACMs for the TDBankNorth Arena, home of the Boston Celtics. The cell phone-charging kiosks are to be branded with AT&T's logo and color scheme.
According to a news release, arena customers will be able to use the AT&T Charging Station to get a free rapid 10-minute charge. While they wait, they can watch the LCD screen that sits at eye level and plays AT&T's latest commercials.
"AT&T has always been at the forefront of exciting sponsorship opportunities and has once again hit the ball out of the park with this one," said Hercules Networks' CEO Paul King. "Giving consumers a service while promoting your brand is a win-win, and something they pay attention to and remember. We are excited to bring this concept to other stadiums and venues."
Hercules Networks has a line of ACMs that charge consumers cell phones while they are on-the-go. A rapid 10-minute charge gives the consumer a quick boost of juice and gives advertisers a captive audience.
"In today's changing world, it is hard enough to have someone captive for one minute. We offer 10 minutes of captive, uninterrupted messaging," King said.
