Wegmans grocery chain to deploy produce-tracing kiosk

Wegmans grocery chain to deploy produce-tracing kiosk
June 7, 2009

The Packer: Rochester, N.Y.-based grocery chain Wegmans has announced it will test a kiosk in one of its store's produce sections this fall that will help customers learn the origin of the products they purchase. The kiosk, developed by Watsonville, Calif.-based Driscoll Strawberry Associates and created by YottaMark, will allow shoppers to scan a barcode and trace the origin of the berries they purchase. Wegmans hopes the pilot program will help ensure confidence in product safety.

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