Redbox hires video game exec, plans test rollout

Redbox hires video game exec, plans test rollout
May 31, 2009

Video Business: Kiosk operator redbox has hired its first senior-level video game executive, Mark Achler, and the company is planning its first large test of video game rentals this summer. Redbox is expected to try a variety of price points, and that it may test game sales and trade-ins through the kiosks. Achler says redbox will experiment with its current DVD machine to offer both movies and video games and another kiosk that will only hold videogames. This kiosk test will span a couple of markets.

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