LAS VEGAS — The Advertising Council, the nation's leading producer of public service advertising campaigns, and The MediaTile Company, a provider of cellular digital signage solutions, have announced a partnership to provide a free, new service for network operators to easily add public service advertisements (PSAs) to their digital signage programming schedules.
"PSA Casting" is planned for release in the fall of 2009 and will provide royalty-free access to a rich library of PSAs, previously available only to traditional media networks. The announcement was made at The Digital Signage Show in Las Vegas this morning. Information can be obtained on the show floor in the Ad Council booth, number 934, or by visiting www.psacasting.org.
"This partnership with MediaTile is a wonderful opportunity to share and promote our campaigns with digital signage operators," said Tim Davis, EVP of media, The Advertising Council. "We're excited about PSA Casting and the potential of this new technology to effectively distribute our ads to the growing number of digital signage networks. With this initiative, we will be able to engage broader audiences throughout the country with our public service messages."The MediaTile Company is supporting the PSA Casting initiative by providing its expertise in hosting and delivery of media-based content for digital signage networks. MediaTile will use its Web-based Mediacast content delivery and management system as the engine both to host and provide PSAs on-demand to digital signage networks of all types, regardless of their underlying technology platform. MediaTile will also utilize its recently announced Mediaservices organization to format PSAs into digital signage compatible file formats.
"We are delighted to be part of this broad industry initiative that will positively affect the lives of millions of viewers," said Simon Wilson, chief executive of The MediaTile Company. "Delivering PSAs for the Ad Council is both an honor and a privilege, and we're eager to support their efforts in improving awareness of critical social issues. Together, we will help non-profit organizations and government agencies extend their integrated communication campaigns beyond traditional media to include the ‘Fifth Screen' — digital signage."
The Digital Signage Show, which is co-located with KioskCom Self Service Expo, is where thousands of professional buyers of digital signage and kiosks from multiple vertical industries, along with digital out of home network owners and advertising agencies, have gathered.
"We're ecstatic to provide a venue to showcase and launch an industry initiative that supports important social issues," said Lawrence Dvorchik, general manager of The Digital Signage Show and KioskCom.
