LINCOLN, Neb. — Nanonation will showcase a number of new technologies to deploy and manage digital marketing assets across a variety of customer touch points at this week's KioskCom Self Service Expo and The Digital Signage Show. In addition to several mobile and iPhone-based solutions, Nanonation (Booth No. 809) will feature demonstrations of client work and highlights of new enhancements and technology innovations based on its award-winning software platform. Stations will be set up to demonstrate Nanonation's CommandPoint tools to monitor, manage and measure enterprise deployments, including its new data tagging functionality to streamline and automate content management of digital signage networks. "Our mission for 2009 is to provide marketing and IT professionals with more options and more impact. We've enhanced our software platform to provide a wider range of customer experience technologies than ever before," said Brian Ardinger, Nanonation's chief marketing officer. "These technologies enable businesses to cut costs, leverage investments, and deliver differentiated experiences across the enterprise." New items that will be showcased include: - User interface and functionality enhancements to Nanonation's software platform - Intelligent merchandising solutions for customers and employees - Customer-driven digital signage and touchscreen solutions - Digital audio solutions for management of the in-store audio experience - Enhanced data tagging intelligence to automate and enhance content management In addition to Nanonation's exhibit showcase, Bradley Walker, Nanonation's chief executive, on Wednesday will moderate a panel titled "Measurement Techniques to Measure & Analyze your Data to Improve Sales Lift and the Customer Experience." Panel participants for the session will include representatives from The Palm's Hotel and Casino and The Nielsen Company.
Ardinger on the same day will present a session titled "The Power of Immersive Technologies: How To Make The Customer Experience More Relevant and Effective In Difficult Economic Times." Each session will delve into specific industry case studies and insights gained from the past decade of work in the digital media marketplace.
