Kiosk scan event drives record traffic into furniture store

Furniture World: Homemakers, a wholly owned unit in the Berkshire Hathaway family of businesses, drove more traffic into its 215,000-square-foot store using a kiosk-based scan event than at any other time in the past year. The kiosks run promotional events to help retailers drive consumers into the store and up to the kiosk to collect personal data for marketing and credit application services. Mail America's partnership with in-store technology leader, Showroom Technology, enables the kiosks to tie together barcoded print promotions with a consumer's in-store experience. The barcode scan events can be insured for up to one million dollars, enabling retailers to get creative and develop promotions that catch the attention of today's cautious consumer.

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