Understanding the process and setting a proper strategy from the outset is important to the success of any consumer-facing technology rollout. And when it comes to endeavors as complex as deploying digital signage and digital out-of-home (DOOH) media, it becomes critical.

To help deployers and potential deployers become more sophisticated in the kinds of details necessary to go from dark screens to light, producers of The Digital Signage Show have asked Lyle Bunn to bring his popular SPEED training conference to its event on May 5, 2009.

SPEED, an acronym for Structures for Planning, Explanation, Excitement and Deployment, will give attendees "an in-depth look at all of the aspects of deploying digital signage," said Bunn. "While digital signage appears quite simple on the surface, it is actually a deep web of interconnected and complex technologies that all act together in unison to produce the image we see on screen. Without a proper understanding and knowledge of the intricacies behind a successful deployment, failure looms."

"After 13 years of promoting and training organizations on successfully deploying customer facing and engaging technology solutions across all industries, we have noticed one constant to all of the successful projects we have seen," said Lawrence Dvorchik, general manger of The Digital Signage Show. "The proper foundation for the project itself has to be built long before the first piece of technology is purchased."

The Digital Signage Association is a supporter of the event. "We're pleased to support Lyle Bunn's SPEED program, and are thrilled that The Digital Signage Show will be the host," said David Drain, DSA executive director. "The best buyer is an educated one. The Digital Signage Show has clearly become an event for real buyers to attend and learn from. Show organizers have focused on this and once again delivered it for end-users. Programs like Lyle's help the industry move forward, faster, and are a natural fit for The Digital Signage Show."

The core half-day program has been developed to meet the needs of anyone involved in the supply or use of digital signage. It comprises several modules that allow deployers and suppliers of digital signage to better plan objectives, timelines and budgets, as well as define key elements of a digital signage initiative.

Current end-user members of The Self-Service and Kiosk Association or DSA are eligible for the program at no charge as part of their membership benefits. Individuals wishing to register should send an email to Lawrence@jdevents.com.  For more information, please visit http://www.thedigitalsignageshow.com/SPEED.asp

All other attendees can register for just $99. Qualified attendees also will receive a complimentary full-access pass for this show and the co-located KioskCom Self Service Expo. For more information or to register, please visit http://www.thedigitalsignageshow.com/SPEED.asp

The SPEED program is set for May 5 at The Digital Signage Show 2009, at the Mandalay Bay Convention Center in Las Vegas. The exhibit hall and other educational sessions will be open from May 6-7, also at the Mandalay Bay Convention Center in Las Vegas. For more information or to register, please visit http://www.thedigitalsignageshow.com/SPEED.asp.