ATLANTA — SoloHealth, maker of EyeSite self-service vision testing and new patient generating kiosks, plans to team with Transitions Optical Inc., Optos, and other leading eye-care companies to deploy a large number of its EyeSite kiosks in the United States this summer.
"We view eye health education as an important part of our mission," said Dave Cole, general manager of the Americas for Transitions Optical. "As consumers better understand the importance of taking care of their eyes, they're more likely to make regular appointments. EyeSite is free and convenient, and has real potential to stimulate interest in vision care and increase the number of patients practitioners see."
According to a news release, EyeSite will be an innovative vehicle to stimulate the eye-care category and drive patients to eye-care professionals through its simple and quick vision assessments. Manufacturers have the opportunity to market products on the interactive kiosks, which are placed in a variety of locations meant to capitalize on consumer demand and traffic.
EyeSite kiosks allow consumers to assess their near and far vision, schedule an appointment with a local eye-care practitioner, and learn about general eye health conditions.
"Self-service is growing in popularity and partnering with SoloHealth, an innovator in the self-service market, gives us one more tool to reach out to patients and consumers," said Tom Daniells, vice president of marketing at Optos. "Because EyeSite vision screenings do not replace a full eye exam, we feel it will drive traffic to eye care practitioners, resulting in opportunities for increased sales of products and medical services, including our retinal imaging technology."
Established in late 2007, SoloHealth has placed EyeSite kiosks throughout its home base of Atlanta in Walgreens, Kroger, Walmart and regional malls. Since September of 2008, SoloHealth has screened more than 100,000 people.
"SoloHealth, combined with these eye care industry leaders, is helping to create new ways to drive additional traffic," said Bart Foster, chief executive and founder of SoloHealth. "Results have shown that of the people who have used the EyeSite kiosk, over 25 percent have never visited an eye care professional. Many of those have gone on to book appointments. EyeSite self-service vision testing kiosks educate people about the health benefits of seeing an eye doctor on a regular basis."
