• Ask the Experts: Who uses billpay kiosks in retail locations?

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Before moving forward with a new service or product launch, a retailer must clearly understand who it aims to target with its new offering, as well as why and how the new offer is going to meet a certain market demand or need.
 
In today's tough economy, no retailer should invest in a new technology or service without having a clear business vision with a set goal in mind.
 
Here, Jim Bennett of U.S. Payments tells Kiosk Marketplace how the deployment of self-service bill-payment kiosks can help a retailer attract new customers and build brand loyalty.

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