Sears ShopYourWay branding to integrate across channels, kiosks

E-consultancy.com: Sears Holdings is integrating a new branding strategy called "ShopYourWay" across all of its channels, including in-store, online, mobile, electronic kiosks and PDAs. The branding has already launched on Sears.com and soon will be introduced to Kmart.com. The full range of Sears and Kmart products will appear on each site and will increase the options available to consumers. The strategy also includes in-store Internet kiosks. Sears.com sells roughly 100,000 tools online, while its stores offer only some 7,000 to 8,000 options. With the ShopYourWay functionality, in-store shoppers also will have the opportunity to order out-of-stock items through the kiosk.

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