CEO: Retail entering a new era

Retail Solutions Online: Green Hills Market CEO Gary Hawkins offers an intriguing premise in a series of new position papers. He feels the retail industry is currently entering a technology era he calls "Retail 3.0."

In the emerging Retail 3.0, the individual shopper now holds the power as retailers and manufacturers battle for technology-enabled, market-savvy consumers. Hawkins defines Retail 3.0 as "the next-generation retail ecosystem driven by relevant marketing to the individual shopper, supported by real-time marketing and supply-chain synergies, and built on the foundation of shopper-identified transaction data."

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