LAS VEGAS — HP and Tesco today announced they are partnering to grow Tesco's photo publishing offerings.
The relationship will see the retailer roll out HP's retail publishing solutions to more Tesco Extra stores across the United Kingdom. The collaboration will allow customers to choose from more than 300 creative print projects, print photos or order personalized gifts conveniently as they shop for groceries.
Building on a 2008 pilot in a small number of Tesco Extra stores, which demonstrated a clear expansion of the category, the global retailer now plans to roll out the full suite of HP's award-winning HP Photo Center solutions to more Tesco Extra stores across the U.K., according to a news release.
With the wide range of creative print and photo products available from HP, including favorites like photo books and greetings cards, Tesco customers will enjoy a broader choice of services, greater ease of use when creating and designing gifts, and the convenience of having more photo stations available in each store.
With the retail publishing market expected to grow by more than $36 billion in the next five years, HP is poised to help retail partners such as Tesco broaden the customer offering and maintain peak efficiency of its photo centers. By transforming traditional photo labs into publishing centers — which can produce digital media, including creative photo products and new forms of output — HP enables retail partners like Tesco to offer their customers additional range that goes beyond the 4 x 6-inch print.
"HP is helping Tesco seize new growth opportunities and tap into the vast publishing marketplace that exists today," said Rohit de Souza, vice president and general manager of retail publishing solutions, imaging and printing for HP. "HP offers Tesco and its customers an unparalleled choice of printable assets. Not only can customers quickly and easily create customized photo projects, but small and micro businesses can create dynamic, professional-quality, low-cost collateral at retail."
