MILWAUKEE, Wisc. — Hamacher Resource Group Inc. has teamed with in-store kiosk pioneer ReadyTouch Inc. to provide a retail kiosk for shoppers seeking information regarding health, beauty and wellness products.
"With increased focus on in-store influence and the overall shopping experience, we are extremely confident and excited about this new relationship that will allow innovative health, beauty and wellness retailers to step out of the shadow of conformity and into an era of leadership," said Dave Wendland, vice president of HRG.
ReadyTouch is a Menlo Park, California based provider of retail marketing systems designed to seamlessly bring the latest product expertise to consumers at the point of decision. The technology was first deployed to wine and spirit retailers and the unique browser-based search capabilities are also ideally suited for retail healthcare. The ReadyTouch System leverages content management technology on an NCR Corp. hardware platform to enhance the consumer shopping experience, to allow product promotions, and ultimately to boost retail ROI and sales. NCR provides customers with the reassurance of dependable hardware support.
HRG is best known for its early introduction of category management solutions for retail pharmacies in 1980 and has since evolved to become one of the foremost experts in retail marketing and merchandising with an emphasis in the health, beauty and wellness marketplace.
"HRG is the ideal partner for us in retail healthcare," said Peter Bostwick, president and founder of ReadyTouch. "They have a thorough understanding of the market, enjoy an unprecedented level of respect and have a robust library of content that will enhance the consumer's experience with our technology."
ReadyTouch account executive Gary Reich will work directly with HRG to provide sales and marketing support to promote the system. "This kiosk system will bring efficiency, excitement and cost savings to shoppers, retailers, distributors and manufacturers of health, beauty and wellness products," said Reich.
