CHARLOTTE, N.C. — Source Technologies, a producer of secure printing, payment and self-service solutions, reintroduced itself today with the inauguration of its new corporate logo, tagline and color scheme.
"The nature of the company is changing," said William Bouverie, president and chief executive. "We are transitioning from a successful value-added distributor to an organization that designs, develops and manufactures its own world-class solutions. We want to recognize this transformation with branding elements that reflect where we are going as a company."
The new logo, in green and grey, has a distinctly modern edge and the addition of the globe symbolizes the relationships Source Technologies has with its international customers and business partners. The new tagline, "Innovate. Inspire. Achieve." represents the key aspects of Source Technologies' approach to business opportunities.
The company's new corporate brand will help to showcase its new solutions and continued commitment to expanding its market focus. Source Technologies has already begun converting to the new brand with the re-launch of its corporate Web site and a host of rebranding initiatives.　
