MELBOURNE, Australia — Consumers in Australia will soon have another option for printing their digital images. According to a news release, Kodak has signed a strategic alliance with Officeworks to install Kodak's Adaptive Picture Exchange dry photo labs in stores nationwide. Kodak's APEX lab and associated Picture Kiosk order stations are expected to be installed in up to 118 Officeworks stores by April 2009. The national rollout will enable every store to offer quality Kodak digital prints using the latest cutting-edge imaging technology. "Kodak was selected by Officeworks as its preferred photo print partner due to the superior features and benefits of the APEX photo-lab, to both their business and to their customers," said Grant Smith, business general manager of Kodak Australia's Consumer Digital Group. "Officeworks will be able to offer its customers a fast, reliable, environmentally friendly and cost effective print service which will help them drive their bottom line, while growing their photo printing business." The Kodak APEX system is a modular, behind-the-counter thermal dry lab system that allows consumers to print high quality Kodak digital prints, enlargements, calendars and collages — as well as to burn Picture Movie DVDs — using the optimum printing technology for each application.
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