Redbox adds Blu-ray titles to its $1 rental offerings

Redbox adds Blu-ray titles to its $1 rental offerings
November 25, 2008

Video Business: Redbox will start stocking some of its machines at Wal-Mart stores and other retail outlets with Blu-ray Disc titles, following smaller competitor DVDPlay's decision to do the same last June. Redbox, the largest U.S. movie-rental kiosk operator, will include Blu-ray titles in machines at "select locations in a limited number of markets nationwide," said Gary Lancina, vice president of marketing at redbox, who declined to specify how many machines will have Blu-ray discs or the size redbox's Blu-ray inventory. Redbox will charge $1 for a daily rental fee, the same price as standard-definition disc rentals. Click to continue