NEW YORK — Touchscreen design company Intava announced today at The Digital Signage Show at KioskCom its new smart phone integration capability. The company's Sphria platform, which facilitates in the development and management of in-store interactive and digital signage systems, now enables retailers to deliver any in-store interactive system or marketing campaign to a variety of smart phones, including the popular Apple iPhone.
"The mobile phone has become the most powerful and universal communication device, providing consumers with a constant connection to their digital life and presenting a great opportunity for retailers to create new and relevant interactions with their customers," said Troy Carroll, chief executive of Intava.
Using smart phone solutions such as Intava's, retailers are able to create personalized, mobile interactions to be used within the store environment, delivering promotions, marketing messages and product information directly to the mobile phone.
