DAYTON, Ohio — NCR Corp. continues its ATM market leadership position worldwide, reaching another milestone as the world's leader in ATMs for the 22nd consecutive year.
According to a news release, two independent research entities, Retail Banking Research Ltd. and ESP Payments Practice, have both noted NCR's market leadership, including specific notations for North America and China as important areas of strength and opportunity for NCR.
"In today's challenged markets, financial institutions are using the self-service channel more than ever to capitalize on new consumer demands by offering innovative transactions like deposits, bill payment, statement printing and updating personal particulars, such as address and phone number," said Brian Bailey, NCR vice president for financial marketing.
Based on data gathered from bankers and other deployers, RBR's "Global ATM Market and Forecasts to 2013" reports that NCR is the largest ATM manufacturer in the world with an installed market share of 30 percent. RBR also indicates NCR holds a leadership position in China, with an installed market share of 32 percent, and in the North America, with an installed market share of 26.4 percent.
ESP Payments Practice's "The Future of ATMs: 8th Annual Market Tracking Study," found that NCR is the market leader in ATM shipments in the United States. Based on ESP's market research, in 2007 NCR shipped more ATMs to U.S. banks, credit unions and other financial institutions than any other ATM provider worldwide.
According to RBR's report, Asia-Pacific leads the world in ATM growth, taking about one-third of the global market share. China has shown double-digit growth for the past few years. RBR forecasts that the China will continue to maintain double-digit growth from 2008 to 2013.
While the United States migrates to an ATM-replacement market, it remains an opportunistic market for the introduction of new ATM transactions, according to NCR. These transactions will be enabled by the growth of intelligent-deposit/Check 21 technology, as banks strive to differentiate themselves through convenient and secure financial transactions. The U.S. market boasts more than 1,300 ATMs per million people, thereby paving the way for integrated services on the vast U.S. ATM network, whereas in China, with less than 100 ATMs per million people, the primary opportunity remains in new placements.
"Riding on this tremendous market opportunity, NCR is poised to continue our self-service leadership position by delivering innovative solutions that meet local needs," Bailey said. "One example is the successful global launch of the NCR SelfServ (line), the world's most advanced range of ATMs, achieving significant orders to date from more than 120 financial institutions, including major customers in Australia, Canada, China, Spain and the United States."
