GLOUCESTERSHIRE, England — As a result of a record-breaking reception to an automated DVD rental kiosk in a Spar store in Formby, Liverpool, in England, a second Movie Booth kiosk has recently launched in a Southport store to kick-start the surge of DVD rental kiosks in the Northwest. According to a news release, the DVD rental kiosk concept has so far received an excellent response from the people of Formby since launching in May, with initial month rental levels surpassing all figures previously seen by The Movie Booth. As a result, The Movie Booth decided to deploy another kiosk on Merseyside to serve consumer demand. DVD rental machines have experienced steady growth in the U.K. in recent months, with the credit crunch being given as the reason why people are staying at home and renting more movies. The Movie Booth kiosks operate using advanced robotics making the rental of movies a fully automated experience for the customer. The kiosks placed in the Spar stores in Merseyside are expected to form the basis of the rollout of multiple kiosks across the Northwest. Spar Formby's Movie Booth has proved popular with customers looking for a cost-effective, convenient way to rent DVDs. As part of the Merseyside kiosk launches, Britain's Next Top Model finalist, Charlotte Denton, has assisted in giving demonstrations on how to use the kiosk during their first weeks of deployment. "The Formby kiosk has started extremely well, as I knew it would, so we decided not to waste any time in getting the next one set up," said John Youssef, who is overseeing the deployment of the DVD rental machines at Merseyside. "We hope to launch two more by the end of 2008." Every year in the U.K., 2.4 million adults rent four or more DVDs each month, according to the release. A further 7.6 million adults rent between one and three DVDs every month, and these figures suggest that recent news sounding the death-knell for DVD rental are unfounded.
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