LONDON — KioskCom Self Service Expo Europe and The Digital Signage Show Europe will open their doors at London's Olympia on Oct. 1, and visitor registration levels are higher than ever, with a 27 percent increase from last year.
According to a news release, alongside the increase in registered visitors, the pre-registration statistics show there is an increasing overlap between digital signage and self-service technology. "As part of our registration process, our visitors are asked about the components and applications they are investing in, and there's certainly a call to see both self-service and digital-signage technologies," said event director Phil Hunter. "In fact, there's an even split between those visiting the show to source information on display software and hardware, and either POS or information kiosks." Technology advancements have made self-service applications more viable and attractive for a range of companies and, flying in the face of the current economic gloom, the future is bright for self-service and digital-signage technology, industry experts say. As pressure on profit margins increases across the board, the combination of self-service and effective digital-display marketing helps retailers and service providers maximize revenue streams and cut costs, while at the same time improving customer-service levels. The rising interest in the sector also is reflected in the corporate visitor list for the show, which includes the United Kingdom's leading supermarkets and department stores, as well as representatives from the banking, leisure and public-transport industries.
