KNOXVILLE, Tenn. — A Web site created by NSA, provider of field marketing and image-presentation services for large-scale ATM deployments, is supplying ATM deployers with access to the new universal ATM pictogram recently released by the ATM Industry Association.
"We anticipate 85,000 ATMs will be signed using the pictogram in the first year, with some 20,000 in the U.S. alone," said Chuck West, NSA's chief executive. "The usage will increase exponentially as more ATM sites realize its value."
According to a news release, NSA is helping ATMIA market the new pictogram and is allowing users from the across the world to order pictogram signage from its site.
"Partnering with an organization that delivers swift, dependable service and cost advantages in image solutions is a natural fit with our aligned visions of increasing foot traffic to ATMs and improving transaction volumes," said Lana Harmelink, ATMIA's international director.
Customers can place pictogram orders by accessing the NSA Web site.
"This will really help travelers and merchants alike," said Kirk Huddleston, former chairman and current commissioner of Metropolitan Knoxville Airport Authority. "It's a simple and effective public service to travelers who need cash. Strange airports or travel destinations can be confusing places. The pictogram makes it easy to find an ATM — and even eliminates language barriers. Also important is that airport merchants should see more purchases made with cash from increased ATM usage."
