CAMPBELL, Calif. — DVDPlay has announced that Charles "Charlie" T. Piper has been appointed as president and chief operating officer, effective immediately. Most recently, Piper served as senior vice president of operations for Blackhawk Network, a market leader in prepaid and payments network and card-based financial solutions. At Blackhawk, Piper established operational support for Blackhawk's 80,000 retail partners and was also responsible for Safeway's front-end revenue programs.
Before joining Blackhawk, Piper was vice president of corporate retail operations for Safeway Inc., where he developed key strategies for retail application and implementation. Piper's retail career started in southern California in 1986, and he has held progressive store and division level positions across Western and Midwestern States before moving to a corporate leadership position. Piper's experience includes 11 years with Albertsons prior to joining Safeway's Denver division in 2000.
