CHICAGO — FansEdge, a provider of licensed sports products, announced the opening of a new store in Aurora, Ill. that will use multiple marketing channels, including kiosks and other interactive technology, to tout its products.
The store, which is 2,500 square feet, includes licensed apparel, memorabilia, collectibles and hard goods such as blankets, tailgating items, etc. In addition to its wide product selection, the store also includes interactive kiosks for ordering products.
Customers may order items for various sports teams in different colors, sizes and styles, by simply using the kiosk. The kiosk then transmits a purchase order, and depending on the item, it will be delivered to the store within 24 hours or, at the customer's request, to their doorstep if they live in the Chicago area.
FansEdge stores also include a touchscreen interactive window display. Through this display, mall patrons can utilize the façade of the store to browse the complete FansEdge inventory, as if they were in the store.
