For Microsoft Surface, retail applications will be key

For Microsoft Surface, retail applications will be key
May 19, 2008

Adweek: Microsoft's Surface interface was unveiled a year ago, around the same time that Apple launched the iPhone, which uses a similar "natural-user" interface on a simpler, smaller scale. But it's only now that consumers are getting their first glimpse of its potential. "With Surface, Microsoft is pushing the digital world to a new level with cool technology, but they need to convince other companies who develop applications to come on board," says David Daoud, an analyst with IDC. "The problem is, developing more applications will be challenging."