Progressive Grocer: Healthnotes, a provider of wellness marketing programs for food and drug retailers, has changed its name to Aisle7 in a new branding initiative designed to cater to the broadening health and wellness market — and shopper marketing initiatives — at retail. Healthnotes, known for providing educational content for in-store kiosks and retailers' Web sites, said it began expanding into a storewide marketing solution in 2006, and has seen over 40 percent annual growth in this segment of the business. Today Healthnotes/Aisle7 claims to be part of more than 2,500 retail implementations, including projects at nine of the top 10 U.S. supermarket chains.
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