• Digital Signage Association publishes exclusive report on digital signage ROI

0 Comments
LOUISVILLE, Ky. – The Digital Signage Association has published "Retail Digital Signage ROI: Finding the break-even point," an exclusive research report that uses real-world numbers to estimate ROI and benefits for various types of retail.
 
"The one question that gets asked about digital signage more than any other is, ‘What is this going to do for me?'" said James Bickers, editor of Retail Customer Experience and former editor of Digital Signage Today. "This report spells out the benefits with clear numerical data."
 
About the report
 
It's clear that digital signage has a positive impact on retail sales — but just how much of one is a matter of debate. Numerous studies have been commissioned and published, trying to determine the net effect dynamic signage will have on the average store's sales.
 
In this report, we aim to provide a thumbnail estimate of that break-even point, for various types of retail. To do this, we created a fictional shopping center retailer, complete with a screen layout floor plan. We took that floor plan to 10 leading digital signage providers and had them price out a signage program. We averaged those numbers together, and then compared them to an average of the sales uplift figures and the ultimate impact on revenue.
 
You'll see the assumptions we used, the prices we received and the results that follow when they're all put together.
  • Learn about the costs – and the benefits – of deploying digital signage in your retail space.
  • Get a grip on ROI with actual numbers provided by actual digital signage vendors.
  • How much does your store stand to profit over time as a result of deploying screens?
  • Pages of exclusive graphs tell the story.
  • Make the case for adding digital signage with research-based sales-lift data.
  • Gain insight into how digital signage works, and what specific benefits it brings, to specific retailer types.
Get your copy of the report here.

Related Content

Reader Comments

Add a Comment

We welcome your thoughtful comments. All comments will display your real name.

Want to participate in the discussion?

Or log in for complete access.

  • Clear
  • Post
Be the first to post a comment for this story.
Products & Services

Directory and Way-finding Solutions

http://global.networldalliance.com/new/images/products/4305.png

4305/Directory-and-Way-finding-Solutions

Kiosk Repair | Diebold Premier Services

http://global.networldalliance.com/new/images/products/Diebold_kiosk.jpg

2516/Kiosk-Repair-Diebold-Premier-Services

Sony PictureStation

http://global.networldalliance.com/new/images/products/575.png

158/Sony-PictureStation

Security KIOSKS

http://global.networldalliance.com/new/images/products/4621.png

4621/Security-KIOSKS

Final Mile Delivery

http://global.networldalliance.com/new/images/products/4097.png

4097/Final-Mile-Delivery

Multi-touch retail kiosk

http://global.networldalliance.com/new/images/products/4173.png

4173/Multi-touch-retail-kiosk

KioWare Lite - Kiosk Mode Software

http://global.networldalliance.com/new/images/products/4949.png

4949/KioWare-Lite-Kiosk-Mode-Software

Presentation: Unleashing the Retail Customer Experience

http://global.networldalliance.com/new/images/products/webcast_small.gif

3099/Presentation-Unleashing-the-Retail-Customer-Experience

NCR SelfServ™ Bill Payment

http://global.networldalliance.com/new/images/products/2072.png

2072/NCR-SelfServ-Bill-Payment

Personal Health Station Kiosk

http://global.networldalliance.com/new/images/products/3785.png

3785/Personal-Health-Station-Kiosk

Customer Experience Technology Buyer
Self-Service Future Trends 2011
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.