MINNEAPOLIS — Wireless Ronin Technologies, a Minneapolis-based digital-signage provider, has announced that Alteris Group, a Michigan-based marketing communications company, will launch a Ford Motor Company interactive digital program using RoninCast software.
The digital signage system will promote and demonstrate the latest Ford SYNC in-vehicle technology designed by Microsoft in collaboration with Ford engineers. The initial deployment is 50 units for use in public events.
Ford will utilize the interactive RoninCast digital signage system at auto shows and other special events to demonstrate and promote Ford SYNC features and benefits. The system integrates 50-inch and 32-inch touchscreens with fabricated Ford SYNC branded enclosures. The program simulates the key SYNC features with on-screen virtual guides that interact with the audio "voice" of SYNC to demonstrate hands-free calling, play audio tracks from an MP3 player and USB drives.
"The Ford SYNC product is a unique technology that will greatly enhance the customer explanation experience for Ford's customers," said Alteris Group Co-owner, John Thompson.
