• Interactive digital signs point wine fans in right direction

0 Comments
LONDON — Retec Digital announced that it has developed a touch-enabled digital sign used for wine retailing. Retec says the touchscreen is designed to impact the customer's enjoyment and knowledge of wine, increase sales, reduce dependency on staff and make a positive impact on the retailer's bottom line. The company, which already has partnered with Sainsbury's, Tesco, Asda, IBM UK Ltd., Boots and Argos, is currently in talks with a number of large retailers for deployments in 2008.
 
A screen shot of Retec Digital's Wine Selector.
The units have been designed to help shoppers make the best purchasing decision based on what they look for in a wine, be it taste, price or occasion. Recommendations of which foods accompany and compliment each wine also are incorporated into the solution.
 
"Wine is very personal," said Matthew Stubbs, a master of wine who helped design the solution. "Each batch is unique in quality, price and most importantly of all flavor, and it can be extremely difficult for retailers to train staff adequately and consumers to ensure their purchase suits their personal palate or, indeed, occasion."

Related Content

Reader Comments

Add a Comment

We welcome your thoughtful comments. All comments will display your real name.

Want to participate in the discussion?

Or log in for complete access.

  • Clear
  • Post
Be the first to post a comment for this story.
Products & Services

Vending Monitoring: VeoVend - Genkiosk

http://global.networldalliance.com/new/images/products/4841.png

4841/Vending-Monitoring-VeoVend-Genkiosk

Kiosk Monitor

http://global.networldalliance.com/new/images/products/4071.png

4071/Kiosk-Monitor

Presentation: Enhancing the In-Store Experience

http://global.networldalliance.com/new/images/products/enhancing_the_instore_exper.gif

3315/Presentation-Enhancing-the-In-Store-Experience

Outdoor Encrypting PIN Pad with Display - Cryptera EPP 2100

http://global.networldalliance.com/new/images/products/897.png

897/Outdoor-Encrypting-PIN-Pad-with-Display-Cryptera-EPP-2100

Final Mile Delivery

http://global.networldalliance.com/new/images/products/4097.png

4097/Final-Mile-Delivery

John Deere Live!

http://global.networldalliance.com/new/images/products/570.png

153/John-Deere-Live

Gaming KIOSKS

http://global.networldalliance.com/new/images/products/4617.png

4617/Gaming-KIOSKS

LG M4720CCBA - 47" class (46.9" measured diagonally)

http://global.networldalliance.com/new/images/products/4310.png

4310/LG-M4720CCBA-47-class-46-9-measured-diagonally

Thermal Printer - X-80

http://global.networldalliance.com/new/images/products/Hecon_X80_100.jpg

2814/Thermal-Printer-X-80

Installation & Implementation

http://global.networldalliance.com/new/images/products/4090.png

4090/Installation-Implementation

Customer Experience Technology Buyer
Self-Service Future Trends 2011
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.