LOUISVILLE, Ky. — A new association for the $1.1 billion digital-signage industry has officially launched. The Digital Signage Association has been created to serve those involved in the growing digital-signage industry, association organizers say.
Digital signage uses dynamic displays to communicate messages with a targeted audience — in settings such as retail stores, banks, restaurants, airports, and anywhere organizations need to connect with their viewers. LCD, plasma and projection systems, coupled with intelligent software that allows messages to be altered in real-time and delivered with precision, have opened up a new era of digital communication and one-to-one marketing.
According to a news release, The Digital Signage Association aims to be an advocate for industry issues, increase awareness about the effectiveness of digital signage, and provide education and networking opportunities for members of the association.
The association expects to provide its deployer members with expert advice, networking opportunities and discounts on research and tradeshow passes/fees. Vendor members will listed on the association's Web site, and are expected to be provided with sales leads, opportunities to build strategic relationships and save on industry resources through the association.
Members of the Digital Signage Association advisory board include executives from:
- ADFLOW Networks
- BroadSign
- Digital Signage Today
- Dynasign
- IBM
- Keywest Technology
- LG
- Microspace
- Nanonation
- Netkey
- Scala
- Selling Machine Partners
- Symon
"The industry needs an association that is dedicated to the digital-signage business and will serve all market segments," said David Drain, the association's executive director. "We're excited about bringing the industry together under one roof to educate the marketplace on how to effectively implement digital signs."
