Video Business: When online digital content originally debuted in the marketplace, many predicted the impending demise of retail. For many of us, though, those predictions bring to mind Mark Twain's famous quote: "The rumors of my death have been greatly exaggerated." If you recall, some predicted "bricks and mortar" banks would disappear with the introduction of the ATM. Instead, ATMs have radically changed the banking experience, and consumers rely on a mix of tellers, self-service ATMs and online banking to meet their needs. Digital entertainment in retail will follow a similar model. Though not all the pieces are in place today, the opportunities are becoming clearer, the technology more widely available, and business strategies and best practices are being developed.
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